Use BrokerVille and Avoid Being a Poor Insurance Agent

Too many insurance agents are poor. The Bureau of Labor statistics states that median earnings for insurance agents is actually less than $40,000 annually. This really is dismal because the most effective agents make $1 million+. Why the difference? The inferior agents, unfortunately, don't have any idea that his or her work is to acquire and retain clients. The inferior insurance agents task is actually all about selling insurance products. There is a large difference between selling financial programs (poor agents' emphasis) and on gaining and keeping clients (prosperous agents' emphasis). Why don't we explore what you can do and if BrokerVille can help.

It's important to understand the main issue and how to make money as an insurance agent.

Your goal, if you want to get rich, should be to have face to face conferences with prospects who fulfill two criteria:

1. The prospective client has dollars in their own control (i.e. not restricted within a 401k or any other types of restricted account)

2. The prospect is interested in options to fare better with their own capital.

Should you have any additional requirements for your prospects, you'll throw money away as an insurance agent. For example, should you have a third requirement that the potential customer have interest in annuities because you sell annuities, this will likely set you back a lot of sales. We see this often at BrokerVille, that agents will add criteria for acceptable leads that reduce their sales because there is NO Potential customer who cares about annuities. Prospects don't go looking for your products. They go looking for solutions. Prospects value his or her own objectives like-

1. Safety of principal

2. Tax alleviation

3. Liquidity

It really is your task to demonstrate to potential clients HOW their own objectives are absolutely consistent WITH YOUR products. Individuals DON'T come to you interested in annuities or fee-based accounts or anything else besides his or her goals and objectives.

Most insurance agents overlook this concept and rather than focusing on the maximum amount of meetings with prospective customers who satisfy the two criteria above, the insurance agent will call qualified prospects to ascertain their own interest in annuities, fee based accounts, life insurance coverage, etc. But such a call makes it obvious to the prospect that your attention is in YOUR goods and services and not his or her aims. That is why you do not obtain the amount of appointments you should. That's why you're poor and shouldn't be. Part of the BrokerVille lead generation program is re-teaching agents what to say when they first call a prospect to engage the consumer's interest.

Let us offer an instance. Our company, BrokerVille, runs a lot of ads on the Internet to find consumers thinking about financial subjects. The advertisement which got the greatest reaction was for a pamphlet about ways to boost social security income . This is a HOT TOPIC for retirees. However, every insurance agent told us they don't desire those leads. "I will not make any income dealing with individuals about social security," they told us.

This is a narrow view that keeps most agents broke. Many of these potential customers who get this booklet on social security income fulfill the two requirements above but since the advisor is SO focused on his own stuff to sell, his own OWN products and services, he will never have a consultation with viable prospective buyers who might become good customers. It hardly ever occurs to poor insurance agents that people interested in a pamphlet on boosting social security income are curious about more income, from any source. So they may be ideal prospects for immediate annuities or pother income producing offerings. However, the insurance agent's product-centered myopia never enables this possible new client.

Concentrate on how you make money--meet with people you can help and don't focus on your products and services. The financial services and products are simply tools to help folks accomplish their own objectives, tools that don't need to be talked about until the last portion of your discussion. Be a rich insurance agent and concentrate on what the prospect wants. BrokerVille can help bring you the right prospects.